What is "Staging"?


Professional home stagers are practiced in the art of preparing a home for resale. They work with the flow of a home, eliminate clutter, edit and arrange furniture, and even assist in enhancing curb-appeal.  With the aid of a professional home stager, your house can make a notable first impression on potential homebuyers.


Home staging is not a new term, but for many homeowners and real estate agents the concept of professional home staging is shedding new light on how to promote a home in the real estate marketplace.  In past years, homeowners were left to their own discretion as far as preparing for home showings. Though they could occasionally rely on an agent for instructions, more often than not real estate agents were just as perplexed at working out the details as the homeowner. And they worried about offending the seller should they make recommendations such as decluttering and changing the color of the walls.


While agents are experts in the field of selling and closing, many are not design savvy.  Agents usually know exactly what factors can help sell a home. It's just not always easy to get a home into selling condition in a timely manner without some sort of experienced assistance.


As the real estate industry often stresses, the first impression is the key factor in selling your home. Typically, a potential buyer has made up their mind ten seconds after they step in the front door.  They were already forming an opinion as they pulled into your driveway! That really doesn't leave too much room for fault. To achieve the greatest possible outcome, a home should always be presented at its best the first time around.


So what can you expect if your home is staged properly?

1. Sell your home faster:
A survey conducted recently by the National Association of Realtors found that the price a home drops the longer it stays on the market. Homes that stayed on the market for 13-24 weeks sold for 6.4% less than the originally listed price while those that stayed on the market for 4-6 weeks sold for 5% less than the originally listed price. Using a home stager will help sell your home faster thus alleviating the above.

2. Many home sellers can’t view their homes objectively:
If one can't view their homes objectively, packaging them effectively will be a major challenge. By getting a home stager, you ensure that your home is viewed objectively and hence packaged in a manner that convinces people to buy.

3. 90% of home-buyers can’t visualize the potential of a home:
This is one of the most critical reasons for using home stagers as they get your home into a condition that will allow potential buyers to see all the advantages of living your home.

4. The money you make may be tax free:
It goes without saying that you should take advantage of gaining capital that may tax-free by getting every possible dollar from the sale of your home.

5. Relax
When you use a home stager, you can rest assured that you will have done everything possible to sale your property for top dollar and as fast as possible.

6. Make money
The average cost of staging a home constitutes less than 1% of a home’s asking price but it can generate up to 8-10% in returns so why not invest in a home stager?

7. Staging a home can be a great investment
A survey conducted recently by Home Gain consisting of more than 2000 realtors found that investing in staging can generate up 556% returns.

8. MLS photos stand out from the competition
Surveys have shown than more than 85% consumers do their search online before purchasing products and that also applies to homes. Potential buyers will use online photos of your home as a determining factor to decide whether or not to view your home in the first place. Hiring a professional stager ensures that the rooms are at their best before photos are taken.

9. Avoid Market Drops
The longer a home sits on the market, the lower its listed price will drop hence the need to stage your home before listing it.

10. Leaving your as-is only helps sell the competition
There is a high number of homes on sell hence stiff competition. You want to make sure that you do everything possible to outdo the competition and one of the most effective ways of achieving that is to hire a professional stager.